Smith, Gambrell & Russell began practicing law in 1893. Today, they serve corporate counsel and corporations across the globe with more than 45 specialized practice areas. After consulting at another law firm where I had been part of the rebranding team, I came onboard SGR to help strengthen the branding. Working with the Chief Marketing Officer, we developed a style guide to deliver consistent branding throughout the firm's ten offices.

Social Media Branding

Website

I managed the firm’s website, which included design and content updates, quality control, search engine optimization, and usage reporting. I optimized the site, including thousands of blog posts, and improved the SEO score by 10%. This led to a 24% increase in website traffic in a year.

As part of our online initiative, we published video interviews and podcasts with our attorneys that I produced and edited.