Smith, Gambrell & Russell, LLP

Smith, Gambrell & Russell began practicing law in 1893. Today, they serve corporate counsel and corporations across the globe with more than 45 specialized practice areas. After consulting at another law firm where I had been part of the rebranding team, I came onboard SGR to help strengthen the branding. Working with the Chief Marketing Officer, we developed a style guide to deliver consistent branding throughout the firm's ten offices.
WEBSITE

SGR website
I managed the firm’s website which included design and content updates, quality control, search engine optimization and usage reporting. I optimized the site, including thousands of blog posts, and improved the SEO score by 10%. This lead to a 24% increase in website traffic in 2019.

As part of our online initiative, we publshed video interviews and podcasts with our attorneys that I produced and edited.
 
SOCIAL MEDIA BRANDING

SGR social media attorney spotlight
SGR social media event graphic
 
SGR social media podcast graphic
SGR social media blog graphic
 
BEFORE

SGR marketing collateral before
AFTER

SGR marketing collateral after
 
FIRM MAGAZINE

Trust the Leaders magazine cover
Trust the Leaders magazine spreads
 
Trust the Leaders magazine spread
Trust the Leaders magazine spread
 
PRINT COLLATERAL

Why Atlanta? Recruiting Brochure
Marketing Hacks postcard
 
VIDEO PRODUCTION