J.Racenstein specializes in window cleaning, building restoration and janitorial supplies.
The company was founded in 1909 and has been well regarded in the window cleaning industry during its history. Their customers spent most of their time on worksites with limited computer access. The printed catalog allowed them to make purchases in the field. The catalog was mainly a list of part numbers with a few black and white photos.
Take a look! 
In 2006, J.Racenstein came under new ownership who wanted to take the business to the next level. The first step was a complete overhaul of the catalog. Providing a more robust resource that offers detailed descriptions and color photos for all the products in addition to tips and guidelines presented the opportunity to increase sales.
My role included art direction, design, photography management, layout, editing, file preparation and press checks.
